Paro General

  • Minerva Cuevas

Sonora 128
(corner of Avenida Sonora & Nuevo León)
Colonia Hipódromo Condesa
Mexico City, Mexico


Installation views, Paro general, 2017. Photo: Abigail Enzaldo

Created specifically for Sonora 128, Paro general (2017) seeks to go beyond the advertising dimension of the billboard as a public exhibition device; the work subverts the commercial ends of the display in order to communicate a disquieting message. Transformed into a symbol of the worker’s movement, the billboard presents a red and black flag connected to the worker’s rights and to the strike. On this sign of rebellion, Cuevas writes a phrase by the American writer and political theorist Murray Bookchin, “If we do not do the impossible, we shall be faced with the unthinkable.” Taken form his book The Ecology of Freedom (1982), this quote is both a very specific reference and an open source of interpretations, which expand to include political action, the urgency of the ecological and social crisis we are faced with today, as well as more personal reading.